Membership Rewards

The Membership Tiered-Based Offers in the Chips Loyalty Platform provide a dynamic way to enhance customer engagement by implementing a multi-level rewards system. Customers advance through tiers based on their activity and loyalty, unlocking progressively valuable benefits and exclusive rewards at each level. This tiered structure incentivizes continued participation and higher spending, as users strive to reach and enjoy the perks of higher membership levels. By offering differentiated rewards and recognition, the tiered system fosters deeper customer loyalty, increases retention, and drives sustained engagement with the brand.

On the Chips platform there are 3 types of memberships:

• Silver

• Gold

• Platinum

Brands can manage these membership as they see fit. Here are some examples how to leverage the memberships feature.

• Accumulation of chips - Consumers can earn membership rewards by accumulating chips through purchases, participation in offers, or other engagement activities on the Chips platform. Brands can set their own thresholds for memberships on the Chips platform to determine when consumers become eligible for the membership tiers. Each tier should offer progressively more valuable rewards. For example:

  • Silver Membership: 1,000 points

  • Gold Membership: 5,000 points

  • Platinum Membership: 10,000 points Consumers will automatically upgrade to a new membership tier when they reach the required points or engagement level.

• Assign Benefits - For each tier, clearly define the exclusive benefits that members will receive, such as free products, discounts, exclusive access to deals or VIP experiences.

• Time period - All of the memberships on Chips platform are ongoing. Chips accumulation is cumulative over time and is reached when the conditions set in the membership offers are satisfied. It is not currently possible to create memberships that are valid for a fixed period of time (e.g., one month, six months, one year)

• Activity-Based Thresholds - while most of the memberships can be earned through the accumulation of chips, our platform allows to earn memberships based on other conditions, such as: purchase frequency, spending amounts, engagement in social media, event, etc.

• Dynamic Adjustments - Brands can periodically adjust thresholds based on consumer behavior, market conditions, or campaign goals to keep the loyalty program competitive and engaging. Consumers that earn memberships during the offer validity dates will keep their tier, while you have the option to create new offers with different conditions for the new members.

Use Chips platform's analytics tools to monitor consumer progress toward thresholds. Analyze the effectiveness of the thresholds in driving desired behaviors.

How can I determine the right thresholds for my membership tiers?

Setting the right thresholds involves analyzing your customer base, their purchasing behavior, and the value you want to provide at each tier. Start by identifying the spending habits of your top customers and build your tiers to reward increased engagement and loyalty.

Can I customize the benefits for each membership tier?

Yes, the Chips platform allows full customization of benefits for each membership tier. You can tailor chips, product rewards, discounts, and exclusive offers to align with your brand's goals and customer preferences.

What kind of rewards can I offer through membership tiers?

You can offer a wide range of rewards, including free products, exclusive discounts, access to special events, and personalized offers. The flexibility of the platform allows you to create unique and appealing rewards that resonate with your audience.

Can I change the thresholds or benefits after the program has launched?

No, you cannot adjust thresholds, benefits, and other elements of your membership offer. However, you can expire the current membership offer and create a new one, as needed, with the new conditions.