Best Practices

Plan the Budget and Define Campaign Goals Start by clearly defining what your brand wants to achieve with the campaign. What specific outcomes are you targeting? It's crucial to determine the conditions necessary for success on the Chips platform, including the strategies or configurations you'll apply to reach your goals. Set measurable KPIs, like boosting loyalty transactions by a specific percentage or hitting a sales target for promotional products during the campaign. Identify your break-even point and use it as a foundation for your projections. Over time, as you run more campaigns on the platform, your ability to forecast KPIs will improve with historical insights.

Keep the Store Informed Ensure that all customer-facing teams, including store staff, customer care, and social media moderators, are well-informed about the campaign. Stores play a key role in delivering a positive customer experience by addressing consumer questions and providing accurate information about the promotion. They also need to be knowledgeable about earning and redeeming offers, so that the transactions are valid and accurate.

Avoid Overlapping Campaigns When planning campaigns, ensure they don’t overlap with each other. Running multiple campaigns simultaneously can make it difficult to analyze their effectiveness and may lead to operational and communication confusion. In some cases, overlapping system settings could cause campaigns to cancel each other out.