# Chips Rewards The **Chips-Based Offers** in the Chips Loyalty Platform revolutionize customer engagement by allowing brands to reward their customers with “Chips” — a flexible points system. These Chips can be earned through diverse actions such as purchases, referrals, and other activities, and redeemed for a variety of attractive rewards including products, discounts and unique experiences. This innovative approach not only incentivizes continuous customer interaction but also provides a personalized and rewarding experience, fostering long-term loyalty and driving repeat engagement across all brand touchpoints. Chips are the currency within our rewards platform, where customers earn points based on their behaviors, actions or events. These points can be accumulated and redeemed for various rewards, such as products/services, discounts or special offers. Our chips system incentivizes repeat business and enhance customer loyalty by providing a tangible way to track and reward engagement. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.iwantchips.com/brands/rewards/rewards-types/chips-rewards.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.