Conditions

The Conditions feature in the Chips Loyalty Platform provides a powerful mechanism for brands to create precise and effective rewards offers. Conditions serve as the criteria that must be met for customers to earn rewards, enabling brands to tailor offers based on specific customer actions or behaviors. These can include conditions such as purchase items(products), purchase amounts, product categories, frequency of redemptions, or engagement with promotions. By setting detailed conditions, brands can ensure that rewards are aligned with strategic goals, effectively target desired customer segments, and optimize the overall impact of their loyalty programs.

Currently Chips Platform supports the following conditions:

• BUYS

• REDEEMS

• HAS EVENT

• EARNS

• SPENDS

• PARTICIPATES

• FAVORITES

• SCANS

BUYS - This condition triggers when a customer makes a purchase. It can be used to reward customers for buying specific products. Brands can specify the amount of products that would need to be bought with this condition. The amount can be specific(EXACTLY) , a range (ADD RANGE) or a bottom threshold (OR MORE). Example: Buy 1 exactly Product A to get 100 Chips.

REDEEMS - This condition is activated when a customer redeems their chips for products or discounts. It helps brands track how customers are using their accumulated chips. Example: When consumer redeems 200 chips, they get Product A. Or, When consumer redeems 10 products a month, they get 10 chips.

HAS EVENT - This condition is used when a customer has a specific event associated with their account, such as a birthday, anniversary, or signups. Brands can reward consumers on these events or use this to trigger special offers (coming soon).

EARNS - This condition occurs when a consumer earns chips with your Brand. It's a way to incentivize and recognize customer engagement and loyalty. This is a great condition to create membership tiers or use it for other use cases. Examples: Earn 1000 chips from Brand X to become a Silver member. Or, Earn 100 chips in January to get $5 discount. become a Silver member. Or, Earn 100 chips in January to get $5 discount.

SPENDS - This condition triggers when a customer spends a certain amount of money, either in a single transaction or over a set period (recurring). It can be used to encourage higher spending or reward loyal customers. Example: Spend $50 to get 10 chips. Or, For every $1 spent, get 1 chip.

PARTICIPATES (coming soon) - This condition is activated when a customer participates in a brand's promotional activities, such as contests, surveys, events, or social media engagements.

FAVORITES - This condition is triggered when a customer marks a product, category, or brand as a favorite. It helps brands identify customer preferences and tailor their offerings. Consumers will not see these offers on their mobile app. The offer will reward consumers for favoriting their brands or offers organically, without letting users abuse the offer.

SCANS - This condition is triggered when a customer scans a QR code, usually associated with a product, promotion, or event. Scanning the QR code can be used to provide instant rewards and drive engagement. Example: Scan this QR code to get 10 chips when you sign up with Brand X. Or, scan the social media post QR code, to get 10 chips.

These conditions provide you with a flexible and dynamic way to engage customers, personalize offers, and drive loyalty through the Chips rewards platform. By leveraging these conditions effectively, you can create highly targeted and relevant reward programs that resonate with your customers.

View our Use Cases to see how to create different rewards with different conditions.