> For the complete documentation index, see [llms.txt](https://help.iwantchips.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.iwantchips.com/brands/analytics/brands-analytics.md).

# Brands Analytics

Most Loved Brands - Highlights the brands that receive the highest levels of user engagement and positive feedback, indicating strong brand affinity among users.

Brands with Most Redemptions - Shows which brands have the highest number of reward redemptions, reflecting the effectiveness and popularity of their reward offerings.

Brands with Most Chips Rewards - Identifies brands that have distributed the most Chips rewards, showcasing their activity and generosity within the loyalty program.

Brands with Most Product Rewards - Displays brands offering the highest number of product-based rewards, indicating their commitment to providing tangible benefits to users.

Brands with Most Discount Rewards - Lists brands that have offered the most discount rewards, highlighting opportunities for users to save money on purchases.

Brands with Most Chips Earned - Reveals which brands have helped users earn the most Chips through various interactions and transactions.

Brands with Most Unique Users - Shows brands that have engaged with the highest number of unique users, indicating broad reach and appeal.

New Users - Provides data on the number of new users engaging with each brand, helping assess growth and acquisition success.